I don’t usually look at what other photographers in my area are doing. Not because I think I’m above it – just because I prefer to stay focused on my own work, my clients, and what I’m building.

But the other day, out of curiosity, I had a little look around.

I expected to see similar kinds of work: thoughtful portraits, clean lighting, images with care behind them. I assumed most people offering the same services would be delivering to a similar standard.

But I was genuinely surprised. And not in the way I thought I’d be.

The photos I came across just didn’t have the quality I was expecting. Things felt rushed. The posing looked awkward, the lighting was a bit all over the place, and there didn’t seem to be much attention to detail. I actually sat back and thought, Is this really what people are comparing me to?

It gave me a weird mix of feelings. A bit of shock, a bit of sadness, and also a quiet reminder of why I care so much about the way I work. I don’t always shout about it, but I do take time with every shoot. I want people to feel relaxed and seen. I want them to get photos they’re proud of – not ones they feel they have to settle for.

This isn’t about criticising anyone. We all start somewhere, and photography is a craft that takes time to grow into. But it did make me realise how important it is for people to really look through a photographer’s work before booking. Not just the highlights – but the consistency, the feel, the connection in the images.

So if you’re someone who’s thinking about booking a shoot, here’s my gentle advice: take your time when choosing. Look at whole galleries. Think about how the photos make you feel. And imagine whether you’d be happy seeing yourself through that lens.

Because good photography should feel like you, at your best. Nothing forced. Nothing awkward. Just honest, thoughtful images that reflect who you are.

Ray