Don’t Put All Your Eggs in One Basket. Get a Website

This statement has never been more relevant, especially with TikTok recently facing a temporary ban in the US. While this particular issue may have been resolved for now, it serves as a stark reminder: relying solely on one platform for your online presence is a risky strategy.

Many businesses focus exclusively on Facebook or Instagram for marketing and customer engagement. While these platforms are undoubtedly valuable, they come with significant risks. Algorithms change, accounts can be restricted, or platforms might even disappear entirely. When that happens, businesses can lose their connection to their audience overnight.

This is why having your own website is essential. A website is a platform you own and control—it serves as the central hub for sharing information, showcasing your work, and engaging with your audience. It allows you to shape your brand, maintain visibility, and ensure your business remains accessible, no matter what changes occur on social media.

Think of social media as a tool for driving traffic to your website, rather than the foundation of your entire digital presence. Diversifying your online efforts will help you build a resilient, sustainable strategy that can weather uncertainties like platform bans or algorithm shifts.

Your businesses future shouldn’t depend on the policies of a single social media company. Instead, invest in creating an online presence that is truly yours.

Ray

The Future of the Internet

I’ve been an active participant in the evolution of the internet since its inception, and for the most part, it has been a remarkable journey. The internet has connected people, provided access to knowledge, and revolutionised the way we live and work. However, recent developments have raised concerns that threaten to undermine these very benefits.

With the rise of artificial intelligence, I am witnessing an alarming increase in the spread of false information, particularly on platforms like TikTok, Facebook, and Instagram. AI is being used to create convincing but deceptive content, making it harder than ever to separate fact from fiction. Even professional networks like LinkedIn are not immune, as AI-driven tools begin to shape the information we see and share. This problem is further increased by reports of biased fact-checking, where the relocation of teams to more politically favourable regions suggests a troubling manipulation of truth.

My Predictions for the Internet

The Growth of Misinformation

The volume of false information will continue to grow as AI becomes more advanced and accessible. Tools that generate misleading or entirely fabricated content will only become more convincing, making it increasingly difficult for the average person to verify the authenticity of what they see online. This erosion of trust will lead to confusion and frustration, causing many people to disengage from the internet altogether.

Erosion of Trust

As the internet becomes a breeding ground for misinformation, its credibility will suffer. People may begin to question everything they encounter online, from news articles to social media posts. This loss of trust could have far-reaching consequences, impacting not only individual users but also businesses and governments that rely on the internet as a primary channel for communication.

The Emergence of Alternative Platforms

In response to these challenges, we are likely to see the rise of new social media platforms that prioritise transparency, accountability, and security. These platforms will have stricter policies against the spread of false information and may use advanced verification technologies to ensure content is accurate and trustworthy. Communities built on these platforms will attract users who value truth and authenticity, potentially fragmenting the online space into smaller, more specialised networks.

Regulation and Ethical AI Development

Governments and organisations may step in with stricter regulations to address the misuse of AI and misinformation. However, this approach will come with its own challenges, as it risks stifling innovation and raising concerns about censorship. At the same time, developers and tech companies will need to take greater responsibility, focusing on ethical AI design that includes safeguards against the creation and spread of harmful content.

The internet is at a critical point. The decisions we make now about how to address misinformation and bias will shape its future. While the rise of AI has brought extraordinary possibilities, it also demands greater vigilance, accountability, and a collective commitment to preserving the integrity of information. If these challenges are not addressed, we risk losing the very essence of what made the internet such a transformative force in the first place.